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If an actor dies from a drug overdose on the same day that you’re planning to trot the old guy out to say that drugs are dangerous for kids, don’t worry about looking opportunistic. It’s true that it doesn’t look good for you because of the timing. You get decorum points for giving the awkwardness some consideration. But since nobody cares what your guy says anymore, and since nobody’s listening, you may as well go ahead with the scheduled event. Go on. Prescription drugs are bad. You might even consider adding a timely comment into the remarks. Something like, “As the untimely death of actor so-and-so tragically demonstrates, …” etc etc. If you do that, opportunistic or not, people might at least notice that you did something that day.

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